What is google trend?

Google Trends has been around for about six years; but it is a resource that many do not use. With this article, I want to share some of the options you can have with it. Join me for a few minutes to see what this tool can do. Keep an open mind, what I have for you today may end up being a “gold mine” of information for you. Remember “Knowledge is potential power”.

 

Let’s begin. Type “Google Trends” in your web browser. Before long, you’ll see “Trending Google” at the top center of your screen. My “hallucination” is that this initial manifestation is what disappoints or intimidates people: there seems to be nothing of value to be seen. But bear with me and experiment with me.

 

Test question in Google Trends

Type: “guitar, piano, saxophone” in the text box directly below “Google Trends”. Then click on “Search Trends” – just to the right of the text you just entered.

 

What the program returns is a wealth of information; and they can be very useful – as we work on subsequent interpretations. Values ​​are listed as: 1.00, 0.29, 0.02 for guitar, piano, saxophone. This means that in terms of search volume, there are more people on the Internet interested in “guitar” than “piano” topics, and fewer people interested in “saxophone” matters.

 

What the data means next in Google Trends?

When it comes to search volume, the following might be a useful way to interpret what the numbers mean. For every 100 searches for “guitar”, there were only 29 searches for “piano” and a measly 2 searches for “saxophone”. What this ultimately adds up to is the following. If you are in the field of musical instruments and thinking between the mentioned three musical instruments, choosing a place on the guitar is the right answer. Which you should appreciate now – something you wouldn’t easily know if you weren’t using Google Trends.

 

Using lower information

Regions, cities and language will tell you how our keywords are performing in certain locations and “languages”. Click on “United States of America”. The display will change a bit with the values ​​now: 1.00, 0.24, 0.02. In the context of the previous report (for the global market), the data now means that the disparity between the two keywords “guitar” and “piano” is now 76 (100 – 24). The difference was only 71 (100 – 29).

What the data means next

In the United States, for every 100 searches for “guitar”, there are 24 searches for “piano”. Therefore, the guitar niche will be a much better niche in the US market than in the global market.

 

What will now appear in the lower left of your display are the Sub regions; which took over the area that was formerly the “regions”. If your business is targeting a nationwide market, the inquiry process can continue by simply clicking on the US state of your choice. Right next to it are the options for your cities; which can be useful if your traffic is only for one city.

 

What’s interesting about our simple example is how the search for “guitar” continues to dominate our other two seed keywords.

 

From this very simple query example, it should be easy to get to the top of the Google Trends ranking.

 

Raffy Chan is an architect, consultant, entrepreneur, writer and internet marketing enthusiast; based in California.

 

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How to use it in 2023?

Google Trends is an indicator of the number of people searching for a specific term over a period of time. It gives you an overview of the topics the world is searching for. Trends can be further sorted based on their geographic location, categories, time span, etc. and also allows you to compare between your searches. The Google Trends platform is quite easy and user-friendly. In addition to the title, they also have little charts that show you how hot or cold the topic is over a given time period. So how can Google trends help your SEO and blog post creation? Below are some ideas that you can implement for your blog, but before that, let’s take a look at the key features of Google Trend.

 

It shows the popularity of keywords over time

Comparison between your searches

Stay informed about the latest trends.

Sort your results by image, news or YouTube search.

Blog Ideas:

Competitive Awareness: You can enter your competitor’s brand name and see how it is doing in the short or long term. If they are on the rise, you can do a deeper study to find out why and how you can leverage their strategy for your own brand.

 

Historical data:

Instead of comparing last week’s trends, stretch the timeline over a full year or more. Google has a lot of information that you can use for your brand in the future. With the help of historical data you will notice for most general keywords, the relatively fixed trend of changes from month to month is mostly a defined pattern. You can then use these keywords while they are on their way up to write and publish content.

 

Brainstorm keywords:

Regularly review keywords related to your topic and see if there are any downward or upward trends in keyword phrases. Google Trends also helps you refine your keyword searches targeted to a specific location/country, helping you decide if it’s useful to use those keywords on your blog to target those locations. If the keywords you’ve chosen aren’t performing well in the areas you’ve targeted, you can compare them or look at a different strategy.

Brainstorming topics and ideas for a blog post:

Using Google Trends related queries will help you identify related keywords that people are searching for and further research their individual trends and come up with some information that will help you publish your blog content. You can also choose trending categories, then a subcategory, and also explore that category for content ideas.

 

Google Trends is easy to use, but it takes some time to get the hang of how to use most of the information provided. The best practice is to use Google Trends as a reference source for your digital marketing and content strategy and stay on top of the trend.

Google.com